From chessboards to Japanese teahouse, the Spring/Summer 2013 season campaigns recreate the supernatural of the runway shows. They have been taking the Internet by storm for months now, and Borrow It Bindaas has been collecting them all! Here are some campaign shoots that we love!


Upbeat with a British flavor and is focused on the brand’s iconic trench! And how cute is Romeo Beckham, son of David and Victoria?! He makes his modeling debut with this campaign.



A Japanese-themed teahouse with a total oriental feel! We love how the Chanel spring/summer 2013 collection is all about understated elegance, modest looks, femininity, and the signature styles of this legendary fashion house!



The Dior campaign’s imagery captures perfectly the fresh minimal chapter of the brand. The ads are pretty, light, and airy, just like their chiffon-adorned runway show. We love the floating flowers and panes of the blue sky!



Just like the collection, the campaign is very graphic, emphasizing lines, symmetry and color. The campaign is set against a black background that allows light and the color of the ocean filter in. The brand’s artistic director himself, Karl Lagerfeld shot the campaign!



Dazzling jewel tones and floral print brighten up this campaign. We love how it replaces the cool 90s glamour! Simple palette of singular colors used on the clothes and the silhouette shone through!



The Hermes campaign is quite a delightful sporty life with Lake Como in the background. These ads are all about being active, while staying stylish, and that’s one message we love!


Louis Vuitton

This season Louis Vuitton is all about chessboard inspiration, which is such a visual treat! Pairs of lookalike models to coincide with the repetition of patterns shown in the spring season’s clothing.


Photo Courtesy: Pinterest, Burberry, Chanel, Louis Vuitton, Fashion Gone Rouge, Vogue
Written exclusively for “Borrow It Bindaas” By Monika Rajwani